The City of San Antonio is seeking a consultant to support the Workforce Development Office (WDO) - Apprenticeship Building America (ABA) program marketing services and to create strategies to best impact community outreach and employer engagement. A successful consultant will assist the City in breaking stigmas and stereotypes surrounding the ABA program that has attracted negative bias or misinformation that affected employers’ willingness to join the program. Marketing efforts will be used to reach targeted populations with specific demographics. Advertisements will communicate the support that the ABA program can provide to overcome barriers or other factors. Leveraging the ABA slogan, “Learn. Earn. Succeed,” Consultant shall cross-market the program and ensure its greatest impact. Promotional materials should include the Ready to Work course catalog, which includes ABA apprenticeships and pre-apprenticeships. Guidance should be provided to promote the benefits of programs for employers and employees alike. Consultant will be expected to use grassroots initiatives and encourage the involvement of community-based organizations that are already involved with these targeted populations.
Date Issued: November 17, 2023
Due Date & Time: December 19, 2023, 11:00 a.m. Central Time
Pre-Submittal Conference: Pre-Submittal Conference will be held at 10:00 a.m., Central Time, on November 28, 2023, via WebEx. Attendance at the Pre-Submittal Conference is optional, but highly encouraged.
Respondents may call the toll-free number listed below and enter access code to participate the day of the conference.
Dial-In Number: 1-469-210-7159| Access Code: 2634 234 0975| Meeting Password: COSA2023
Join from the meeting link: https://sanantonio.webex.com/sanantonio/j.php?MTID=m0d25632bd902210b701aa3ed7105a695
Staff Contact Person: Yvonne Rodriguez, Procurement Specialist III, yvonne.rodriguez@sanantonio.gov